Some of the terminologies out there are a bit confusing; we acknowledge that. Do you need a business plan? A startup business plan? An investor business plan? What’s a strategic business plan? Which one do I need? More often than not these are used interchangeably and sometimes it is right to do so since they are all 90% the same. Except for a few aspects in the business plan, they all have identical sections and similar structure. The difference between them lies in their objective. What are you trying to accomplish with the help of these documents?
The objective of a strategic business plan is to help senior management of a business make strategic decisions focused towards the achievement of the business’s overall objectives. A Strategic Business Plan is designed to cater to a specific requirement, whether it’s for a presentation to a prospective client or simply to get a better understanding of your own business. It differs from a standard business plan as it exclusively focuses on the company’s vision by revolving around a very particular objective. It allows for the strategic management of a company by synchronizing goals and strategies into a full and concise document to guide business owners into making the right decisions.
These involve decisions around initiating operations in a different country, starting a new line of products/services, partnering with a competitor, acquiring another company etc. Our team of management consultants have helped many C-level executives write coherent strategic plans to make the entire process a little less exhausting and time-consuming.
They could be viewed as Growth or Expansion plans and are mostly needed by relatively established companies with the objective of budgeting a cost for the project, projecting returns, devising an operational and marketing strategy and formulating a hiring strategy for the new project.
Do not confuse us to be copywriters. We do write excellent business plans, yes but that’s secondary (and second-nature for us!). We are experts with a background in investment banking, asset management, strategy consulting and financial analysis. We will help you develop an actual strategy for your business right from ideation – this includes product scope and refinement, pricing, identifying feasible markets, sourcing and establishing strategic partnerships, defining the business roadmap, estimating startup budget, and providing input wherever required
Since 2012, we have worked with over 1,000 businesses, including startups, SMEs and large enterprises. We have established a respected name for ourselves in the industry and are proud of what we’ve achieved so far. Our clients include Microsoft, Gulf Mexico, Holiday Inn Resorts, Coca-Cola, Bob Marley Estates and the list goes on.
Unlike others, we actually allocate a dedicated consultant to your project who we believe is the most appropriate for it. Once we receive an initial request for your business plan, we match you to one of our consultants who have the relevant skills and industry expertise to work on your plan. They will collaborate and work with you for the entirety of the project, so you know who you’re working with.
Identifying the target market of your business is one of the most important aspects of a business plan. What’s more important is quantifying how big that market is. We resort to credible (some of which are paid) market databases and sources to gather reliable information about your target market, typical customer profile and industry trends. We include a detailed TAM, SAM and SOM analysis and comprehensive comparative analysis. We also look at industry benchmarks while building your financial model to demonstrate a correlation with industry performance.
If you already have a business plan and pitch deck that you just want reviewed by a fresh pair of eyes, then you’ve come to the right place because we have seen it all. You can now book an intensive one-to-one teardown session with one of our expert Consultants starting at just $300!
The critique session with our consultant will include a review of:
